Privacy Policy

Effective 2 October 2026 · Applies to Blast Arena and rakueninteractive.com

1. Who we are
2. Data we collect
3. How we use it
4. Advertising and consent
5. Who we share it with
6. International transfers
7. How long we keep it
8. Your rights and choices
9. Deleting your account and data
10. Children
11. Security
12. Changes to this policy
13. Contact

1. Who we are

Rakuen Interactive ("we", "us") develops and publishes the mobile game Blast Arena (the "Game") and operates this website. We are the controller of the personal data described in this policy. You can reach us at [email protected].

2. Data we collect

The Game does not access your contacts, photos, camera, microphone or precise location.

This website sets no cookies and runs no analytics or advertising scripts. Our hosting provider may keep standard server logs (IP address, browser type, pages requested) for a short time to keep the site secure.

3. How we use it

• To run the Game: sign you in, save and sync progress, match you with opponents, run duels with friends and deliver what you buy. Legal basis: performing our contract with you.
• To show ads that fund the free game, including rewarded videos you choose to watch. Legal basis: your consent where the law requires it, otherwise our legitimate interest in funding the Game.
• To understand and improve the Game: see which screens and modes are used, balance difficulty and find problems. Legal basis: our legitimate interest, or your consent where required.
• To keep play fair and secure: prevent cheating, fraud and abuse, and verify purchases. Legal basis: our legitimate interest.
• To answer you when you ask for support. Legal basis: performing our contract with you.
• To meet legal obligations, such as tax and accounting rules for purchases.

We do not use your data for automated decisions that have legal or similarly significant effects on you.

4. Advertising and consent

Ads in the Game are served by Google AdMob. To deliver and measure ads, Google processes data such as your IP address, device information and how you interact with ads. You can read how Google uses this data at policies.google.com/technologies/partner-sites.

• No cross-app tracking. The current version of the Game does not request permission to track you under Apple's App Tracking Transparency and does not read your device's advertising identifier (IDFA). If that ever changes, iOS will ask for your permission first and we will update this policy.
• Consent in Europe. If you are in the European Economic Area, the United Kingdom or Switzerland, Google's consent message asks for your choices before ads are requested. If you do not consent, ads are not personalised, and some ads may not be available.
• Removing ads. Forced ads can be removed permanently with an in-app purchase. Rewarded videos are always optional.

5. Who we share it with

We do not sell personal data. We share it only with providers that help us run the Game, and only as far as they need it:

Other players can see your username, your train and your match results when you play online. Please do not put personal information in your username.

We may also disclose data if the law requires it, to protect our rights or the safety of players, or to a successor if our business is reorganised or sold. In that case this policy continues to apply to your data.

6. International transfers

Our providers may process data in countries other than the one you live in, including the United States. Where the law requires it, we rely on safeguards such as the European Commission's standard contractual clauses for these transfers.

7. How long we keep it

• Account and gameplay data: for as long as your account exists. It is deleted within 30 days of a deletion request.
• Purchase records: for as long as tax and accounting laws require.
• Analytics data: up to 14 months.
• Support messages: up to 24 months after the conversation ends.
• Guest data: stays on your device and is removed when you delete the Game.

8. Your rights and choices

Depending on where you live (for example under the GDPR, the UK GDPR, Türkiye's KVKK or the California Consumer Privacy Act), you may have the right to:

• ask what data we hold about you and receive a copy of it;
• have inaccurate data corrected;
• have your data deleted;
• object to or restrict certain processing, and withdraw consent you have given;
• receive your data in a portable format;
• complain to your local data protection authority.

To use any of these rights, write to [email protected] from the email address on your account. We answer within 30 days and will never treat you differently for asking.

California residents: we do not sell personal information and do not share it for cross-context behavioural advertising.

On your device you can also limit ad personalisation in iOS under Settings → Privacy & Security → Apple Advertising, and reset or delete the Game's local data by deleting the app.

9. Deleting your account and data

You can ask us to delete your account and everything linked to it at any time. See how to delete your account on the support page, or email [email protected] from the address on the account. Deletion is permanent: progress, inventory and unspent virtual currency cannot be restored afterwards.

10. Children

The Game is not directed at children under 13 (or the higher age of digital consent in your country, up to 16), and we do not knowingly collect personal data from them. If you believe a child has given us personal data, contact us and we will delete it.

11. Security

We use encrypted connections between the Game and our servers, store passwords only in hashed form and limit access to player data to the people who need it. No system is perfectly secure, so please use a password you do not use anywhere else.

12. Changes to this policy

If we change this policy we will update the date at the top of this page. If the changes are significant we will also tell you in the Game before they take effect.

13. Contact

Rakuen Interactive
Email: [email protected]